Milestones

Strategic Partnership for Entering Malaysia

Entered into an agreement with Hextar Group, for the setup and operation of restaurants under the Group’s brands in Malaysia

Franchising of Marugame Seimen in Hong Kong

Acquired the exclusive franchising and licensing rights for Marugame Seimen, Japan’s largest noodle restaurant chain, in Hong Kong in November 2023

Potential Franchise in the Philippines

The Group entered into a memorandum of understanding and heads of terms with BVCUISINE Inc., a subsidiary of the Philippine conglomerate, Suyen Corporation, in relation to the proposed entry into the Philippine market by way of a franchise arrangement

Joint Venture in Australia

Entered into a joint venture agreement with ST Group Food Industries Holdings Limited to expand into Australia, marking the Group’s first foray into a Western market and developing its business with a franchise model

The launch of “Sustainability Week”

To implement the core pillars of its ESG strategy, “Nourishing Communities”, “Uplifting People” and “Preserving Nature” through a series of activities

Launched the mobile apps of TamJai and SamGor

“TamJai Myxian Club” and “SamGor Spicy Club”

TJI Education Support Scheme for Employees’ Children

Expanded to include employees of all Hong Kong businesses under the Group

TJI Presents First-ever Charitable NFTs

Souper Hero and a Groundbreaking Entry into The Sandbox Metaverse

Expansion in Japan

Opened the first overseas restaurant under the SamGor brand in Tokyo

Listed on The Main Board of The Stock Exchange of Hong Kong

Tam Jai International Co. Limited is successfully listed on The Main Board of The Stock Exchange of Hong Kong Limited on 7 October 2021 , under the stock code 2217

Establishment of Tam Jai Goodness Trust

Dedicated to promoting sustainable development

Expansion in Mainland China

Opened the first restaurant under the TamJai brand in Shenzhen

Achievements of the “TamJai Jeh Jeh Campaign”

At the Marketing Magazine’s MARKies Awards 2021, the campaign was recognized for raising funds for Heep Hong Society by selling TamJai-themed umbrellas. The awards it received included Best of Show – Campaign, five Gold awards, two Silver awards and one Bronze award

Expansion in Singapore

Opened the first overseas restaurant under the SamGor brand in Singapore

Enhancement of the restaurant layout for the TamJai brand

Integration of Central Kitchens

Completed the integration of our central kitchens for the TamJai and SamGor brands

Rebranding of the SamGor brand

Rebranded the SamGor brand in Hong Kong by redesigning the logo and enhancing the restaurant layout

The restaurant network covered the entire Hong Kong

There are TamJai and SamGor restaurants located throughout the 18 districts of Hong Kong

Hong Kong Top Service Brand

SamGor won the “Hong Kong Top Service Brand” organised by the Hong Kong Brand Development Council

Hong Kong Famous Brand

TamJai won the “Hong Kong Famous Brand” organised by the Asia Brand Development Association

Hong Kong Star Brand Award — Enterprise Award

SamGor was bestowed with the “Hong Kong Star Brand Award — Enterprise Award” by Medium Enterprises Association for five consecutive years

Service & Courtesy Award — Top 10 Outstanding Service Retail Brand

SamGor won the “2019 Service & Courtesy Award — Top 10 Outstanding Service Retail Brand” organised by the Hong Kong Retail Management Association

Most Popular Dishes of 2019

TamJai received multiple recognitions, including “Deliveroo’s Most Popular Dishes of 2019 — No. 7 in the world” from Deliveroo, as well as “Deliveroo’s Most Ordered Food Deliveries in 2019 — No.1 in Hong Kong” according to Time Out Hong Kong

Acquired by Toridoll Hong Kong

Toridoll HK is a direct wholly-owned subsidiary of Toridoll Japan, a company listed on the Tokyo Stock Exchange (stock code: 3397)

Provision of Third Party Food Delivery Service

TamJai Brand started to engage third-party service providers to provide food delivery services in Hong Kong

Over 100 Restaurants

More than 100 estaurants were operated under the TamJai and SamGor brands in Hong Kong

TamJai Loyalty Programme

A loyalty programme for the TamJai brand was launched

Hong Kong Star Brand Award — Enterprise Award

SamGor was bestowed with the “Hong Kong Star Brand Award — Enterprise Award” for the first time by the Hong Kong Small and Medium Enterprises Association

Michelin Recommendation

SamGor restaurant was awarded the “Bib Gourmand” distinction by MICHELIN Guide Hong Kong and Macau for three consecutive years

The 1st Michelin Recommendation

SamGor restaurant received its first “Bib Gourmand” distinction from MICHELIN Guide Hong Kong and Macau

TamJai SamGor Mixian

The first restaurant under the SamGor brand was opened in Hong Kong

Establishment

The first restaurant under the TamJai brand was opened in Hong Kong