The Tam Jai Story

With over 25 years of history, Tam Jai International (“TJI”) has become a leading and renowned restaurant chain operator in Hong Kong. Our TamJai Yunnan Mixian (“TamJai”) and TamJai SamGor Mixian (“SamGor”) brands enjoy a stellar local reputation for providing high quality and tasty mixian.

2022

TJI Presents First-ever Charitable NFTs

Souper Hero and a Groundbreaking Entry into The Sandbox Metaverse

Expansion in Japan

Opened the first overseas restaurant under the SamGor brand in Tokyo

2021

Listed on The Main Board of The Stock Exchange of Hong Kong

Tam Jai International Co. Limited is successfully listed on The Main Board of The Stock Exchange of Hong Kong Limited on 7 October 2021 , under the stock code 2217

Expansion in Mainland China

Opened the first restaurant under the TamJai brand in Shenzhen

Achievements of the “TamJai Jeh Jeh Campaign”

At the Marketing Magazine’s MARKies Awards 2021, the campaign was recognized for raising funds for Heep Hong Society by selling TamJai-themed umbrellas. The awards it received included Best of Show – Campaign, five Gold awards, two Silver awards and one Bronze award

2020

Expansion in Singapore

Opened the first overseas restaurant under the SamGor brand in Singapore

Enhancement of the restaurant layout for the TamJai brand

Integration of Central Kitchens

Completed the integration of our central kitchens for the TamJai and SamGor brands

2019

Rebranding of the SamGor brand

Rebranded the SamGor brand in Hong Kong by redesigning the logo and enhancing the restaurant layout

The restaurant network covered the entire Hong Kong

There are TamJai and SamGor restaurants located throughout the 18 districts of Hong Kong

Hong Kong Top Service Brand

SamGor won the “Hong Kong Top Service Brand” organised by the Hong Kong Brand Development Council

Hong Kong Famous Brand

TamJai won the “Hong Kong Famous Brand” organised by the Asia Brand Development Association

Hong Kong Star Brand Award — Enterprise Award

SamGor was bestowed with the “Hong Kong Star Brand Award — Enterprise Award” by Medium Enterprises Association for five consecutive years

Service & Courtesy Award — Top 10 Outstanding Service Retail Brand

SamGor won the “2019 Service & Courtesy Award — Top 10 Outstanding Service Retail Brand” organised by the Hong Kong Retail Management Association

Most Popular Dishes of 2019

TamJai received multiple recognitions, including “Deliveroo’s Most Popular Dishes of 2019 — No. 7 in the world” from Deliveroo, as well as “Deliveroo’s Most Ordered Food Deliveries in 2019 — No.1 in Hong Kong” according to Time Out Hong Kong

2018

Acquired by Toridoll Hong Kong

Toridoll HK is a direct wholly-owned subsidiary of Toridoll Japan, a company listed on the Tokyo Stock Exchange (stock code: 3397)

Provision of Third Party Food Delivery Service

TamJai Brand started to engage third-party service providers to provide food delivery services in Hong Kong

2017

Over 100 Restaurants

More than 100 estaurants were operated under the TamJai and SamGor brands in Hong Kong

2015

TamJai Loyalty Programme

A loyalty programme for the TamJai brand was launched

Hong Kong Star Brand Award — Enterprise Award

SamGor was bestowed with the “Hong Kong Star Brand Award — Enterprise Award” for the first time by the Hong Kong Small and Medium Enterprises Association

2013

Michelin Recommendation

SamGor restaurant was awarded the “Bib Gourmand” distinction by MICHELIN Guide Hong Kong and Macau for three consecutive years

2011

The 1st Michelin Recommendation

SamGor restaurant received its first “Bib Gourmand” distinction from MICHELIN Guide Hong Kong and Macau

2008

TamJai SamGor Mixian

The first restaurant under the SamGor brand was opened in Hong Kong

1996

Establishment

The first restaurant under the TamJai brand was opened in Hong Kong