Flagship Charity Event “Mixian For The Good” Donates Nearly 60,000 Bowls of Rice Noodles since Launch

2024年10月16日

(Hong Kong, 16 October 2024) Tam Jai International Co. Limited (“TJI” or the “Company”, and together with its subsidiaries, the “Group”; HKEX stock code: 2217), one of the leading and renowned restaurant groups in Hong Kong, is pleased to have donated nearly 60,000 bowls of rice noodles (or “mixian”) to over 17,000 individuals in need through the Group’s flagship charity event, “Mixian For The Good”, since its launch in 2021. This initiative has supported beneficiaries from approximately 110 non-profit organisations through both the event and in-kind donations. Coinciding with the World Food Day, the charity event held today saw the participation of over 400 community members. The event underscores the Group’s ongoing dedication to “Nourishing Communities”, providing nutritious food while spreading love and support within the communities it serves.

“Mixian For The Good” is organised by TamJai SamGor, one of the distinguished brands under the Group, in partnership with FOOD-CO of St. James’ Settlement, the first IT platform for food support service. Apart from a fulfilling meal comprising a bowl of hot mixian, a snack, and a drink, the event creates a socialising opportunity by providing a comfortable space for the beneficiaries to enjoy their meals with neighbours and friends, fostering closer community bonds. This initiative also serves as a platform for the Group’s staff members to contribute to society, with over 800 staff volunteers participating the charity event, spanning all levels of the Company.

The campaign was initiated in 2021, aiming to offer free meals to the underprivileged individuals whose daily lives were impacted by the COVID-pandemic, bringing positive energy to Hong Kong by that time. Although the pandemic has ended, to extend TJI’s care and support to the community, the campaign has become a monthly event held across various districts in Hong Kong to reach a broader group of beneficiaries.

Mr. Daren Lau, Chairman, Executive Director and Chief Executive Officer of Tam Jai International, said, “At the heart of our business lies the principle of ‘taken from the community, giving back to the community’. We are pleased to partner with FOOD-CO of St. James’ Settlement in organising this ongoing charity initiative, spreading love and care through our nutritious and delicious food. Embracing our ESG core pillar of ‘Nourishing Communities’, we look forward to continuing our efforts to promote the well-being of our community members and provide support to those in need, thereby strengthening our bond with the local community.”

Mr. Roz Ma, Senior Service Manager (Charity Services) of St. James’ Settlement said, “We are grateful for our long-standing partnership with TamJai SamGor for the ‘Mixian For The Good’ initiative. With our concerted efforts, this initiative not only provides people in need with nourishing food, but also brings together community members to share memorable dining experiences, fostering a sense of togetherness and solidarity. We believe the heartfelt joy and warmth that we bring to the underprivileged community through this charity event will create a positive impact that extends far beyond the dining tables.”

To learn more about the event, click to watch the video: https://www.youtube.com/watch?v=CUfu84nQsIg