About Tam Jai International

We are one of the leading restaurant groups in Hong Kong, rapidly expanded its network to over 200 stores across various markets, including Mainland China, Singapore and Japan, with plans to enter the Australian and the Philippine markets through joint venture and/or franchising. Our distinguished brand portfolio comprises of TamJai Yunnan Mixian (譚仔雲南米線), TamJai SamGor Mixian (譚仔三哥米線), with the addition of Marugame Seimen franchise in Hong Kong.

TamJai began its legendary journey in 1996 as a small mom-and-pop store in Sham Shui Po, and later expanded with TamJai SamGor in 2008, reaching 100 outlets in two decades. In 2018, Toridoll Holdings Corporation acquired both brands, forming Tam Jai International Co. Limited (TJI). Under TJI’s management leadership, the brands experienced rapid growth and introduced the new “Mixian” (rice noodle) food culture in the city. We successfully listed on the Hong Kong Stock Exchange and are continuously expanding our global footprint by venturing into the Australian and Philippine markets through franchise arrangements. We also grow our multi-brand strategy by securing the exclusive franchise rights for Marugame Seimen, Japan’s largest udon chain, in Hong Kong.

With highly standardised operations, an innovative spirit and an efficient management model, TJI is committed to providing customers with a quality yet affordable dining experience while ambitiously expanding its footprints across the globe.

Vision

Spicing up every city and all walks of life with unique flavours

Our vision is a testament to our ambition to revolutionize the dining landscape. We aim to “Spice up every city and all walks of life with unique flavours”, bringing a burst of innovation to traditional cuisine. Our goal is to enrich communities by introducing our diverse and bold flavours, leaving a lasting impression that transcends cultural and geographical boundaries.

Mission

Dare to Excite, Delight in Every Bite

“Dare to Excite” and “Delight in Every Bite” encapsulate our purpose at Tam Jai International to always push the limits of customer delight. It is our mission to fearlessly innovate and offer new experiences that thrill our customers. We are dedicated to crafting dishes that not only satisfy hunger but also provoke curiosity and bring joy. Each meal is an adventure, an opportunity to explore the richness of flavours and create lasting memories.

Our Brand DNA

Will to Win.

“Will to Win” encapsulates our culture of striving for success in every endeavour. It is the motivational force that propels us to innovate, challenge the status quo, and emerge victorious in a competitive marketplace. This tenacity ensures that we are constantly pushing the boundaries to deliver exceptional products and services.

Our Brand DNA

Passion to Serve.

Our “Passion to Serve” goes beyond mere customer service; it is a heartfelt commitment to create meaningful connections with every individual we encounter. It drives us to understand the unique preferences of our customers, allowing us to cater to them with personal care and attention. This passion is the essence of our hospitality, ensuring each guest feels valued and appreciated.

Values