Providing nutritionally balanced high-quality food to maintain the physical and mental well-being of customers and the community.

Focus Areas:

  • Customer Welfare
  • Community Engagement
  • Food Safety and Resilience

FY2023/24 Highlights

85,000+ meals donated by stores and central kitchen
Two-star Rating Under “EatSmart Restaurant Star+” Campaign
>99.5% satisfactory rate in hygiene audits
Established “Mixian nutrition information database”

* as at 31 March 2024

Serving the Community with Food and Care

“Taken from the Community, Giving Back to the Community” – One Step Further
We strive to make a positive difference by sharing resources in the community. Collaborating with charities including Food Angel, Foodlink Foundation, and Feeding Hong Kong, we donate surplus pork belly from our central kitchen, transforming it into hot meals for the underprivileged. Alongside SamGor’s food-giving initiative, “Mixian for the Good”, these efforts provided warmth and care to more than 85,000 people in need in FY2023/24. Our Mainland China staff have also joint hands to bring warmth to the elderly home.

Food Quality and Safety

Uphold High Standards for Food Safety & Hygiene
We place utmost importance on food safety and quality as we strive to provide our customers with a quality yet affordable dining experience. Our end-to-end Quality Assurance (“QA”) ensures safe sourcing through supplier quality control procedures, safe production in both central kitchens and restaurant kitchens, and safe selling through our restaurants managed by the operation. In FY2023/24, 99.5% of our stores reached satisfactory levels or above, with 85% achieving grade A or above, in external store hygiene assessments.

Menu choices to support personal wellness and sustainability

Menu choices to support personal wellness and sustainability
On top of our regular vegetarian menus such as vegetable base (菜底) and vegan minced pork sauce (素炸醬), we have newly introduced seasonal green menu options, including Garicus Blazei mushroom soup base (姬松菇湯), vegetarian roll (素菜卷) etc. By including more green and high-fibre options, we hope to offer a flavourful and sustainable dining experience, while encouraging customers to rethink healthily and pursue a balanced diet.